European market integration with a global fast food chain
Our client wanted to explore possibilities of integrating two of its markets, along with its associated advantages and risks.
This was in the context of a global requirement to create grate greater alignment and cost efficiency across all markets in order to combat the slow-down in growth.
Through a workshop based approach we collaborated with the client to achieve alignment and ownership for decision making, as well as a fully integrated organisation design and phased integration plan, complete with a straightforward reporting process to support tracking and issue resolution.
Supported by in depth interviews and analysis, we achieved strong alignment for decisions and plans across leaders from both markets.
With a clear change story and detailed engagement plan we secured strong support for the changes, including amongst franchisees, and we were retained to support the implementation process.
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